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Marketing Program
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Developing New Business
IIPSEC is a TECHNOLOGY EVENT providing the exhibitor with a unique opportunity to get in-front of high quality end-users, solution providers and integrators from Security, IT and Communications markets. Our marketing plan demonstrates an unprecedented depth of thinking, intelligence and understanding of our audience to ensure our objectives and yours are met. |
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OUR MARKETING PLAN IS DESIGNED TO OPEN NEW DOORS
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New for IIPSEC 2005
End-user program - We recognise that the purchasing of new technology is often strangled by the channel which resists change due to a lack of understanding. Our program in 2005 includes a heavy educational program and an aggressive marketing campaign to six specific market areas: Transportation Commercial - Utilities - Education Government - Entertainment. We believe this new program along with our existing education seminars will prove a real winner at the show and increase visitor numbers and quality.
1. Advertising and Inserts
IIPSEC marketing includes extensive advertising, editorial and an insert strategy in the most powerful trade publications across all our targeted vertical market sectors
Security Publications
Professional Security 11,346 Ads & Inserts
PSI 7,210 Ads & Inserts
SMT 8,363 Ads & Inserts
PSI 5,130 Ads & Inserts
Security Installer 7,320 Ads & Inserts
Risk 5,000 Ads & Inserts
CCTV Today 8,000 Ads & Inserts
IP Focus 5,000 Ads & Inserts
GIT Germany 30,000 Ads & Inserts
Security Middle East 7,180 Ads & Inserts
High Tech Publication 7,230 Ads & Inserts
2. Public Relations
We currently work with over 250 media titles. Our PR campaign is integral to IIPSECs marketing. Every single media tool including trade & national press, associations & trade bodies, web-sites and events will be used to promote the event.
3. Show Badges
We intend to post show badges to our closed list of contacts including visitors to both IIPSEC 2003/4 shows in addition to IP User Group Members (5,000).
4. Email Campaign
Our email campaign will include show news and exhibitor activities
Show news > 6 Separate emails will be sent -8,000/48,000
Visitor Reminder > 2 Separate emails will be sent
8,000/16,000
At show and post show 8,000
5. WEBSITES ~ www.iipsec.com
Our web site provides information about the event as well as exhibitor links. We have enjoyed hits in access of 100,000 a week and since its launch the site has received over 1 Million visitors. Our tie-in with the IP User Group www.ipusergroup.com also provides additional traffic to the site.
6. Total Opportunities to see IIPSEC 2005
IIPSEC 2005 will be everywhere. In fact you would have to be on the moon not to know about the event!
Advertising/Editorial 664,000
Direct Mailers 250,000
E-Mail 72,000
Web Hits 500,000 |
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